This paper focuses on the
creative process of designing products with aesthetic qualities. Within
this creative process, the paper focuses on the kinds of argumentation
that designers use to justify aesthetic qualities of design objects. A
distinctive feature of such arguments is the highly subjective nature of
aesthetic preferences. Therefore, instead of actual observable
phenomena, the focus is always on someone's subjective opinion. To
address this issue, a basis is taken in established argumentation
models, which are transformed into the described context. The proposed
classification's fit with the reality of industrial designers was
investigated through a series of interviews with industrial designers.
The studies illustrated that all the eight developed argument types are,
in fact, applied in practice.
C&C '13 Proceedings of the 9th ACM Conference on Creativity & Cognition
