Design is a social phenomenon and researchers suggest that social interaction,
negotiations and communications between designers is essential to initiate creativity. In the
design studio’s environment, a number of factors would affect the healthy social interaction
and design negotiations between students and tutors and with their colleagues. This would
–in turn- affect the design outcome. Design studios’ students from the third to fifth year at
the College of Architecture, UoD were surveyed to find out how far the personal qualities
of the tutor and student, and frequency of communications would impact the production of
innovative design projects. The results show the significance of utilizing communications
and innovative design precedents, and establishing shared grounds in developing creative
knowledge and production of innovative design outcome. However, to do so, the researcher
recommends that certain measures should be considered. These would include shifting the
focus of Architectural design pedagogy from the production of solution-based to
innovative-based design project, transforming the design studio into interactive and
friendly learning environment, and the development of interactive and communications
skills of students and tutors.
DRS 2012 Bangkok
negotiations and communications between designers is essential to initiate creativity. In the
design studio’s environment, a number of factors would affect the healthy social interaction
and design negotiations between students and tutors and with their colleagues. This would
–in turn- affect the design outcome. Design studios’ students from the third to fifth year at
the College of Architecture, UoD were surveyed to find out how far the personal qualities
of the tutor and student, and frequency of communications would impact the production of
innovative design projects. The results show the significance of utilizing communications
and innovative design precedents, and establishing shared grounds in developing creative
knowledge and production of innovative design outcome. However, to do so, the researcher
recommends that certain measures should be considered. These would include shifting the
focus of Architectural design pedagogy from the production of solution-based to
innovative-based design project, transforming the design studio into interactive and
friendly learning environment, and the development of interactive and communications
skills of students and tutors.
DRS 2012 Bangkok
