This paper will address the value-added of design to the professional practice of strategy formulation and implementation. While design leaders create design strategies, they are not as likely to create enterprise strategies unless they are founders or CEO's.
This has a consequence for business as it attempts to innovate in an environment characterized by disruption. It also has a consequence for design as a discipline that is often excluded from the strategy conversation. There is a profound consequence for global enterprises moving into the 21st century with a strategic framework developed in the last century. This framework assumes a resource base that is now scarce and imperiled and a society content to consume.
The world of seven billion now requires more of enterprise and its leaders. Advocacy has become as global as corporate activity. Demand grows for a triple bottom line focused on economic value creation that also creates value for society and a shared biosphere.
Design can help companies deliver a triple bottom line and gain sustainable strategic advantage. But, there is a practice gap in most design education. This is paper will provide a road map for closing that gap and educating design professionals to innovate business practice.
8th International Conference on Design Principles and Practices
This has a consequence for business as it attempts to innovate in an environment characterized by disruption. It also has a consequence for design as a discipline that is often excluded from the strategy conversation. There is a profound consequence for global enterprises moving into the 21st century with a strategic framework developed in the last century. This framework assumes a resource base that is now scarce and imperiled and a society content to consume.
The world of seven billion now requires more of enterprise and its leaders. Advocacy has become as global as corporate activity. Demand grows for a triple bottom line focused on economic value creation that also creates value for society and a shared biosphere.
Design can help companies deliver a triple bottom line and gain sustainable strategic advantage. But, there is a practice gap in most design education. This is paper will provide a road map for closing that gap and educating design professionals to innovate business practice.
8th International Conference on Design Principles and Practices
