Service co-design with the public sector – Challenges and opportunities in a healthcare context

Recently design competence has been applied for tackling complex societal challenges.
In the context of healthcare service, design competence is especially appreciated in
integrating multi-disciplinary professions, providing a solution-oriented platform, and
placing everyday people’s experiences at the centre of the collaboration. As the co-design tools and mindsets have entered this emerging field of designing for public
services, challenges are also reported due to unfamiliarity and cultural differences. In
this paper, we present challenges and opportunities of co-designing services with public
sector, focusing on two cases of a healthcare service in Finland. Our co-design
approach in example cases is based on an empathic design tradition, which allows a
human-scale and inclusive perspective towards various stakeholders in a service
network.

Include Asia 2013: Global Challenges and Local Solutions in Inclusive Design, Hong Kong