Research teams face continual pressure to design research engagements that are both
affordable and meaningful to act upon – to multiple business needs across different
teams. Project specific studies were beginning to duplicate outcomes and analysis from
different areas could be seen to contradict in some instances. This raised difficult
questions about the best method to unify projects, methods, data captured and
consumer types.
The challenge this paper describes was to shift away from project focused studies to a
method of gathering a ‘global kit’ of user observations and analysis resources which
could benefit any project, in the context of varying design and business planning
requirements (assumed to be on strategy). This was seen as an opportunity study users
a broad range of ages and abilities to in order to improve universal human factors, rather
than resort to typifying consumers according attitude and lifestyle.
Include Asia 2013: Global Challenges and Local Solutions in Inclusive Design, Hong Kong
affordable and meaningful to act upon – to multiple business needs across different
teams. Project specific studies were beginning to duplicate outcomes and analysis from
different areas could be seen to contradict in some instances. This raised difficult
questions about the best method to unify projects, methods, data captured and
consumer types.
The challenge this paper describes was to shift away from project focused studies to a
method of gathering a ‘global kit’ of user observations and analysis resources which
could benefit any project, in the context of varying design and business planning
requirements (assumed to be on strategy). This was seen as an opportunity study users
a broad range of ages and abilities to in order to improve universal human factors, rather
than resort to typifying consumers according attitude and lifestyle.
Include Asia 2013: Global Challenges and Local Solutions in Inclusive Design, Hong Kong
