Happiness is humans' constant and eternal pursuit. The aspiration for
happiness is also directly reflected in presentation of products. Spiritual
value of products can be shaped by design conversion. Compared with
emotional products, products with image of happiness are much closer to
aspiration deep in people's heart and play the role of enlightening and
nourishing people's spirit. It's shown by literature analysis that the sense of
happiness emerges from satisfaction to feeling, perception and sensation.
Besides function and sense of beauty, the sensation of "bring happiness to
people" should also be taken into consideration in products' connotation.
This study is done from exploration on a spiritual level to discuss design
development of products with image of happiness. In addition, it also makes
a further discussion based on focus method targeting explicit factors and
implicit factors to summarize formal characteristics and connotation factors
of products with happiness image and develop design presentation modes of
them. According to the study, expression of happiness in products should
combine external and internal characteristics together which is also directly
related to people’s sensory intuition, cultural experience, belonging of love
and desire for achievement. This study made contributions as follows: 1.
direct new orientation of product design thinking by discussing
characteristics of products with happiness image; 2. provide reference for
designing and planning practice of relevant industries.
DRS 2012 Bangkok
