Industrial Revolution brought about fundamental changes in the essence of design. These
changes occurred through shaping Modern thought and were also a response to needs of
modern world. Prominent Thoughts in Modern Design led the academics toward more
concentration on Engineering and Industrial Production. This direction reduced the
relation between designers and users, including also contextual factors. Consequences of
this problem was resulted in anti-functional movements and also post-modern thoughts , in
which directions such as emotional design, Cultural design were defined and the direction
was changed toward mass production and regional production. Production in a regional
way needs a better understanding of logical elements and users. One way to reach such a
knowledge is through investigation of myths from different nations. This research tries to
introduce a sort of specific mythical logic , in which it’s essence and functions have been
shaped based on contradictory dualities. It has in itself the functional manner of human
mind in it’s natural situation. It also has an ability to be shaped as a new trend in design
theory based on personal understanding and consciousness of members of society. The
aforementioned mythical thought can be used as a tool to generate more knowledge from
users, or generate cultural and social features, it can also function as a tool to help the
designers through social and logical elements.
DRS 2012 Bangkok
