The thought processes and methods underlying design practice are being
increasingly applied to the innovation process in business settings. Business
schools also have taken steps to incorporate such practices in their
curriculum. In our business school, we have used the design thinking
approach in many of our classes for several years. In our MBA program,
students use the design thinking framework in working with companies to
develop new products and services. This paper describes how design
thinking is incorporated in these projects, and outlines the key factors which
enhance or constrain the project’ s level of success.
DesignED Asia 2012 Conference
