The article discusses methodological problems of modern design and the
teaching strategy to meet the present-day challenges. The author treats
design as a communication practice in terms of the neo-pragmatist paradigm
of social knowledge and social practices. The concept of ‘ narrative cocoon’ as
a communication model of a design product and the methods of its
construction are suggested to solve the main problem of design education,
namely how to reach the balance of creative freedom and
intellectual discipline.
DesignED Asia 2012 Conference
