The internal design thinking behavior of designers in the concept development has been an
important issue of cognitive psychology. In this study, the design thinking process designers
have in applying digital media and traditional paper in the early concept development
stage was explored. Special focus was made on the structure and procedure of problem
solving. With the verbal data obtained, the protocol analysis was employed to analyze
designer’s thinking behaviors in using different media.
From the study, the author had reached the following conclusions: (1) The proficiency and
related knowledge designers have for the design project has a big impact on the
construction of the design problem and the efficiency of problem solving and completeness
of detail design. (2) Compared with the traditional way of idea development, digital media
makes it possible for designers to have an in-depth description of the detail design with the
help of related functions in digital media. (3) Designers can have an effective thinking
process regarding the micro and macro aspects of a design project because of the function
of software, enhancing the completeness of the design thinking while in traditional pen and
paper environment, designers use the synthetic and contrast way to manipulate their idea
development. The results obtained in this study will benefit both the design education and
practical design activity where digital media is applied.
DRS 2012 Bangkok
important issue of cognitive psychology. In this study, the design thinking process designers
have in applying digital media and traditional paper in the early concept development
stage was explored. Special focus was made on the structure and procedure of problem
solving. With the verbal data obtained, the protocol analysis was employed to analyze
designer’s thinking behaviors in using different media.
From the study, the author had reached the following conclusions: (1) The proficiency and
related knowledge designers have for the design project has a big impact on the
construction of the design problem and the efficiency of problem solving and completeness
of detail design. (2) Compared with the traditional way of idea development, digital media
makes it possible for designers to have an in-depth description of the detail design with the
help of related functions in digital media. (3) Designers can have an effective thinking
process regarding the micro and macro aspects of a design project because of the function
of software, enhancing the completeness of the design thinking while in traditional pen and
paper environment, designers use the synthetic and contrast way to manipulate their idea
development. The results obtained in this study will benefit both the design education and
practical design activity where digital media is applied.
DRS 2012 Bangkok
