COLLABORATIVE STIMULATION OF MEMORY RETRIEVAL IN CREATIVE DESIGN

Collaboration has often been attributed to encouraging creativity. This assumption is explored by investigating the influence of interactions between designers on creativity relevant cognitive processes. It is proposed that external design entities stimulate creativity relevant cognitive processes through collaborative stimulation. This paper specifically explores how the cognitive process of memory retrieval is stimulated through collaboration by memory stimulation. It is hypothesized that collaboration leads to more memory stimulation than working alone. A study using protocol analysis has been conducted to evaluate this claim.

ICDC2012 Glasgow